Investment platform designed to simplify decision-making and expand access to financial growth in Colombia.

Krealo, the innovation arm of Credicorp Ltd., set out to translate proven financial products into new markets across Latin America. Their first move was Tyba—a mobile-first investment platform built for Colombia, aimed at making wealth-building accessible to a broader audience.

TYBA

A fragmented product rebuilt into a structured system.

The product had grown without a system.
Too many paths. Too many decisions. No consistency.

PROBLEM

Multiple tools behaving differently
No shared interaction logic
UI inconsistencies across key flows
Users forced to interpret instead of act

What I Changed

Defined a clear product model

Fewer paths
Clearer States
Consistent Interaction Logic

Introduced structure across:

Navigation
Decision points
UI patterns

Aligned product, design and stakeholders:

Reduced debate
Faster execution
Shared standards

Fragmented → unified
Complex → guided
Inconsistent → structured

RESULT

Clearer product experience
Faster team execution
More consistent output
Easier to scale